Product Descriptions

Unique and optimised product descriptions win the day

Something relevant to all web shop operators, and marketing professionals working in the world of online retailing alike, is the knowledge that in order to achieve an advantage over competition, it is paramount to have great product descriptions. The reasons for this are many, and include the following:

Visibility

By having quality descriptions for your products, designed to be crawled by search engine spiders, a significant increase in visibility, and subsequent increase in quality organic traffic can be expected. Descriptions are best when they include the attributes of the product likely to be relevant and of interest to potential customers, especially when the terms form part of a long tail strategy.

User experience

Users appreciate it when you provide them with a carefully written and thought-through product description. It empowers the customer. They appreciate that you have taken the time and invested in helping them achieve the maximum benefit from the product they are buying. How best can they use this product? This is not always clear from the product name, or an image alone. If it’s clear you have invested time and resources in creating content especially to help them benefit from your product most effectively, even before they buy, it shows a degree of respect, and of trust in the consumer. Furthermore, you’re providing an added value to your service or web shop, and at the same time reducing the feeling of risk felt by the potential customer.

Users do read product descriptions, especially if it’s been written with their specific needs in mind. You’re helping them make the most of your product. Working in the interests of your customers is a sure fire way to be sure that they work in your best interests. By empowering the customer and helping them to feel they are making an informed decision, you stand to increase the level of trust they invest in you, the amount of satisfaction they feel as a result of buying, and the likelihood that they will recommend you to a friend, colleague or partner due to the great online shopping experience they enjoyed with you.

The best product descriptions out there are unique, of course. Invest in content you are happy to put your name to, and benefit from the advantages of greater visibility awarded to you by search engines, but also in terms that customers will realise that their investment in you has been met by an investment in empowering them.

The more competitive the environment in which you are operating, the more likely you are to benefit from investing in unique product descriptions. Many online retailers make use of manufacturer descriptions when showcasing the products online. Often, this is simply down to a lack of resources and time to have the product descriptions written.

Textprovider to the rescue! We’ll take the stress and the hassle out of creating your unique product descriptions, so pick up the phone and call today.