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Increase your visibility with a Google News campaign
Google News, developed in 2001, is a feature that compiles recent articles containing keywords recently entered by Internet users. Google News creates this list based on over 25,000 sources and sorts results by date, only showing results from the last 30 days. The fact that Google News uses the keywords entered by users means that users can enjoy relevant and up to date news stories that are relevant and matter to the individual. Therefore, search engine optimised articles are a great marketing tool that smart webmasters can use to increase their visibility.
Google News matches your search term with the content of news articles, returning the most relevant results as per normal. However, to achieve the greatest success through the use of Google News articles as a marketing tool, it takes a working knowledge of how articles are best structured for optimised indexing. At Textprovider, we’ve studied the technical aspects of Google News texts, so that when a customer requires some support in implementing these texts as a marketing tool, we’re able to produce the quality articles it takes to make a real difference for our customers’ visibility.
Achieving optimal keyword placement is not an exact science. Nowadays, it’s commonly referred to now as ‘best practice’ for SEO. However, it does take a specialist to produce the kind of content that is not just optimised, but fluent and provides a quality user experience. This is the area in which we shine at Textprovider, so when customers embark on a Google News campaign with us, they can enjoy a high click-through rate to their product or domain, due to the quality of the article. This particular type of article is usually hosted on a third-party site, and so the article quality (arguably more than keyword placement) is what makes a difference in driving traffic to the target site, as Google News articles are often held on 3rd party sites. The article literally has to grab the interest of the reader in order to generate a click through.
Textprovider’s expertise in creating SEO content is a priceless tool for companies who want a fairly priced, organic strategy for improving their online presence. Textprovider also expects its authors to create unique text that engages the reader in accordance with the detailed parameters set by the customer before production begins; thus, the SEO texts that Textprovider creates are written with a maximum level of quality in mind. This gives our texts an advantage over a bulk seller, in the sense that our content, when applied to the Google News model, consistently achieves a great level of success thanks to our underlying principles that quality of user experience really does matter.