Video Creation

Plan your video creation for best results

It’s no secret, video as a channel is very much a hot topic at the moment, has been for some time now, and will no doubt continue to be a hot topic in the years to come. More and more online retailers are embarking on projects involving video creation to reach more potential customers and drive sales.

The theory behind this is that because we are so heavily bombarded by written messages, we become immune, and a new medium by which to relate a message becomes necessary. This is where video creation frequently enters the conversations of marketing directors and content strategists, as they look to multichannel opportunities to succeed.

Video creation processes have become very much easier than in the past, due to the advent of modern technology. It’s now pretty easy to own a piece of video recording equipment, and a large proportion of society actually own and carry these devices on their person, without even thinking about it. However, understanding the video creation process in a business sense is key to taking advantage of the web today.

The most obvious example of video creation would be to showcase individual products, which as a content strategy is currently implemented by only a few online retailers. Therefore, we at Textprovider recommend this as a means by which to gain a great advantage in competitive market, and a method likely to bring significant improvements that are also sustainable.

At grass roots level, video creation involves a video component and an audio component. At Textprovider we really shine in projects that involve video creation for international projects, covering many markets. By adapting the audio component, a video or series of videos designed as apart of a campaign can be easily replicated for foreign markets.

It’s a great marketing tool, as this kind of content can be used to drive traffic to your site, raise awareness of your products and services, make announcements, even generate hype. By hosting a video on your site, along with proper tagging, a lot of traffic can be attracted as a result. Other projects with different objectives may be better suited to a bespoke channel on a video sharing platform. It depends from product to product, and from project to project, but certain principles remain the same:

• Quality wins – users share content they like enjoy consuming, which is easy on the eye, informative, and indicates an effort to provide a quality user experience.
• Localised commentary drives sales – get your audio message across in the user’s language by making use of the resources we provide.
• Consistent image – series of product videos (for example) will be more credible if standardised. Other projects, perhaps outside of retailing, may better suit an unstandardised approach, but be consistent from the beginning in your approach.

At Textprovider, we’re passionate about quality, and well known for it. We apply this principle to video creation just as much as we do in other areas we operate. Our capable members of staff and in-market teams consistently manage high-quality video creation projects covering many markets, which are taking the markets by storm.

Reach out today to see how video creation from Textprovider can most effectively benefit your business model.