Brazilian Portuguese

International expansion to Brazil – An exciting business opportunity!

There’s a big buzz in the online marketing and multlingual eCommerce world today, and it’s about Brazil. Seen by many as by far the most exciting target market of the moment, Brazil is the leading economy and powerhouse of South America – a modern and metropolitan canvas for the entrepreneurial and creative marketing director.

Currently ranked eighth in the list of leading world economies, and predicted to become one of the leading five leading economies in coming years, the Brazilian Real (R$ – BRL) has significant buying power that is growing in strength day by day. It’s also a refreshing contrast to many Western economies at the moment, having left recession long ago, and been enjoying steady sustainable growth while the hangover of the recent economic crisis still looms over much of Europe and the United States.

Gain credibility in Brazil – take your unique content strategy seriously

More than 190 million people live in Brazil, and they’re a proud bunch. If you want to be embraced by them, you need to reach out to their strong sense of national identity and communicate in the way that they do.

Brazil gained independence from Portuguese administration after several centuries, and now constitutes a much larger population. Official Portuguese, while partially overlapping, contains clear differences and embodies a step backwards for many Brazilians, fluent in their own dialect.

The national motto of Brazil is “ordem e progresso” (‘order and progress’), something even emblazoned on the flag. In Brazil it makes sense to conform, and so you’ll need quality Brazilian unique content to make a big splash in this valuable economy.

How much are Brazilians really buying?

Sao Paulo alone has more than 77 shopping malls (2010), and an insatiable appetite for consumer must-haves. In fact, more and more Brazilians are embracing credit and debit cards, partially thanks to an easing of the application process by Brazilian banks, who indicate that the use of debit cards has increased by 247% in the past 5 years alone.

Young and professional Brazilians are also embracing the Internet as a tool to enjoy the many delights the world has to offer, and so there has never been a better time to establish yourself in the Brazilian Internet market. If you’re worried about duplicate translation issues, remember you can stop them before they start with quality Brazilian unique content, and quickly become a household name with the young population of a massive and growing economy.

Brazil is waiting for you now, but not forever. Be aware that 11 million tourists visit Sao Paulo alone every year, a figure equal to the population. The Brazilian Internet economy is a window of opportunity for the entrepreneurial online marketer who takes their content creation seriously, but it won’t be long before competition increases.

Brazilian expansion considerations

If you’re pinning your hopes on Brazilian unique content for success, be sure that your web operation is capable of delivering to South America. You may have a courier, or you could contact Empresa Brasileira de Correios e Telegraphos ( Correios for short) – the state owned national postal service, operated by the ministry of communications.

Other concerns to take into account include payment methods. Check with your provider that you are able to handle transactions from Banco Bradesco, Itau Unibanco and Santander – the leading banks of Brazilian customers.

Brazilian Portuguese is available from Textprovider, so pick up the phone to discuss your requirements.